A tribute to the Biscuit King: Beta Group to nurture 25 new start-ups
Twenty-five new start-up companies in India will be getting a unique opportunity to get world-class incubatory support thanks to ‘Beta Project 25’, an ambitious venture undertaken by Beta Group, a multinational business group.
The group is undertaking the project to mark the birth anniversary of Biscuit King and group founder Rajan Pillai on December 21. Pillai passed away 25 years ago in Delhi. For the next 25 years, Beta Group will nurture 25 starts-up or companies. The group has promoted more than 60 start-ups over the years including co-working space, IT and Sports.
Now the group is opening up the offer in the Beta Project 25 of three plans – Beta Sports and Lifestyle, Cosmopolitan Chamber of Commerce & Industries (CCCI) and Beta Foods. The group has already invested a total of Rs 100 crore which are all ready to be executed and become world-class companies.
The company has announced its plans to build an ecosystem which includes marrying the education system with government policies and industry which is vital to create international brands from India. It will support and sustain 25 new start-up/ entrepreneur companies and help them reach their potential in association with Beta Group in the next 25 years. Application for vacancies is now open online.
“Beta Project25 is an attempt to make 25 world-class businesses form India over the next 25 years. We are doing this to mark the birth anniversary of our visionary leader Rajan Pillai. He was India’s pioneering entrepreneur, from a small village in Kollam who rose to become the largest food company in southeast Asia with the vision of making Britannia one of the largest food companies in the world before his life was cut short, untimely at the young age of 48 at the peak of his career and taught Indians the art of making dreams work. We are indebted to take his vision forward and that is why we want to make 25 global brands to celebrate his life,” said Mahesh Nair, Director, NetObjex Inc., the parent company of Servntire Global. “We have also reached out to senior level Indian executives in International Brands like FedEx, Cock, IBM and Nabisco to be in the advisory board,” said Mahesh.
The application is available online on the website http://www.betaproject25.com/.